While the platform, which hosts millions of user-made games, has been traditionally known for appealing to an audience of kids and young teenagers, the company has said its fastest-growing demographic nowadays is players ages 17 to 24. Since David Baszucki and Erik Cassel founded Roblox in 2004, the San Mateo, California-based company has evolved into a thriving online game platform that has surged recently in popularity, growing 24% year-over-year to 58.8 million daily active users. "They were always very supportive, and there to give their feedback whatever their expertise might have been," said Naomi Clemens, who supports game development and creates avatar clothing items at Simple Games. When Simple Games launched its fashion game "Simply Stylish" in December 2021, Roblox employees tested the game and offered feedback on features they wanted to see. The Clemens family, based in Delta, Colorado, has developed at least 20 games to date, which have been played by over 517 million people, and Roblox has offered its support to the Clemens family virtually every step of the way. "Well, we know how to do stuff - we can learn stuff, too. "My family, we've always been very entrepreneurial," said Clemens, who previously spent much of his time flipping homes with his parents and two sisters. The goal: create new experiences for the rapidly evolving Roblox platform, which Clemens had already developed for. Insider identified 23 employees at Roblox that creators and influencer-industry insiders should know.Īfter making games on the side for nearly seven years, Nathan Clemens formed Simple Games with his family in late 2019.These creators frequently have a direct line of communication with employees at the tech company.Roblox, a rapidly growing gaming platform, has helped turn some developers into high-earning creators.Account icon An icon in the shape of a person's head and shoulders.
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